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Lockett, C. “Ten Years of Exhibit Evaluation at the Royal Ontario Museum (1980-1990).” International Laboratory for Visitor Studies Review 2(1) (1991): 19-47.


This article outlines the history of exhibit evaluation at the Royal Ontario Museum from 1980 to 1990. Results of a number of exhibit evaluation studies are noted and their impact on exhibit designs is discussed. Developments in the focus and methodologies for front-end, formative, and summative evaluations are described. The paper concludes with an indication of new directions for exhibit evaluation and audience research at the ROM.

Gabrielle Trepanier