The Museum of Vancouver recently undertook a major rethinking of its role in the city. New interplays are being proposed between emerging conceptions of urbanity and civic participation, and the museum’s collection and function as facilitator and advocate. This short paper provides a brief overview of the museum’s recent transformation, situates it in the larger museological context, and examines the articulation of the new vision by zooming into MOV’s upcoming exhibition, Sex Talk in the City. In doing so, the paper contributes toward defining the specificity and interpretive contribution of city museums.