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Graft, C. “Incorporating Evaluation into the Interpretive Planning Process at Colonial Williamsburg.” Visitor Studies 2(1) (1990): 133-9.


Whether you are planning a new interpretive program or renovating an existing one, the planning and evaluation process can be a threatening task for the institutions’ staff. By making evaluation a natural part of the planning process, much of the uneasiness and tension can be avoided. An evaluation process that brings together feedback from interpreters, visitors, curators, and educators will not only make the idea of change less frightening for the organization, but will also ensure a more effective interpretive program for our visitors.

Informal Science