Long ago, Coleman (1993) noted that historic house museums needed help in attracting the public. These museums are often located in out-of-the-way places and lack the visibility of larger institutions. Audience research can help staff in these institutions monitor the quality of their offerings and attract visitors. This presentation will review how one historic house, the Moody Mansion and Museum, undertook some evaluation work. Perspectives will be shared from the Director and an Evaluator who worked with the Director and staff.

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