Feature an artefact in Canadian Geographic magazine

Every museum has interesting stories to tell about the objects in their collection. Has one of your artefacts influenced Canadian geography and history? The Canadian Heritage Information Network (CHIN) and Canadian Geographic magazine come together to provide CHIN members an opportunity to share a mystery object and its important story to a large national audience!
 
DESCRIPTION
“What’s this?” is a new component of Canadian Geographic magazine (“What’s this?” is only available in English at this point in time). As of October 2013, each issue will feature a mystery photo of one “What’s this?” object and offer readers the chance to win a prize by identifying what the object is through the Canadian Geographic website. Each issue will also include a smaller image of the “What’s this?” object from the previous issue, which will be accompanied by a short description of what the object is and its relevance to Canada’s past and present. To participate in this new initiative, please read the attached instructions and participation form.
 
BENEFITS
By proposing objects to this component of Canadian Geographic, museums have a chance to highlight one of their important treasures, thereby increasing visibility of their collections through the magazine’s 3.8M readers per copy, online audiences and social media followers.  
 
CHIN and Canadian Geographic magazine are proud to announce that this partnership is a multi-year collaboration aimed at promoting Canadian history and geography.  Therefore, we extend an open invitation and encourage you to contribute on an ongoing basis.
 
WHAT WILL IT LOOK LIKE
Please go to http://www.canadiangeographic.ca/whatsthis/sample.jpg to see a sample of the October issue.
 
ABOUT CANADIAN GEOGRAPHIC MAGAZINE
Since 1930, the Royal Canadian Geographical Society has published Canadian Geographic, a beautifully illustrated magazine that focuses on Canada’s natural and cultural heritage, on its people and places, and on geographical issues of concern to Canadians – be they environmental, economic, or cultural.
 
The Royal Canadian Geographical Society is a not-for-profit educational organization dedicated to the advancement and appreciation of geographical knowledge about Canada. Its aim is to make Canada better known to Canadians and to the world. The Society’s expertise includes the explanation and contextualization of scientific information for enjoyment by the general public. 

Canadian Geographic’s French counterpart, Géographica, is published periodically. CHIN and Canadian Geographic are currently examining opportunities for offering a version of “What’s this?” in French.
 
Please do not hesitate to contact Véronique Lavoie by email at veronique.lavoie@pch.gc.ca, or by telephone at 819-934-9253, if you have any questions on this initiative.
 
Sincerely,
 
Claudette Lévesque
A/Director General
Canadian Heritage Information Network
Department of Canadian Heritage